For MSPs, MSSPs & IT service providers doing $1M–$10M
90 qualified MSP appointments in 90 days, or you don't pay.
We install an AI sales system that works your prospects until qualified meetings show up on your calendar. No retainer. No 12-month contract. We front the ad spend.
It's time for a repeatable and predictable client acquisition system.
Referrals built this and that's not luck. But referrals arrive when they arrive. You can't schedule them and can't forecast them.
Hiring a salesperson means a $90K bet, six months of ramp, and a person who can't talk shop with a prospect the way you can. That's not growth you control.
Our AI Sales System works leads until you have qualified calls on your team's calendar. Repeatable and predictable client acquisition.
The MRR Engine
One system that turns your list and your ad spend into booked meetings.
Reactivate
We work your old quotes, dormant accounts, and past clients with direct outreach and surface the ones ready to talk.
Respond
A new inquiry gets a response in under 60 seconds. Every lead is worked on a follow-up cadence until they book a call.
Qualify
A meeting only books when the prospect matches the ideal-client criteria you set. Confirmed, on your calendar, ready to close.
Amplify
Add paid traffic from Google and Meta to feed the engine. Your pipeline stops being capped by the size of your database.
The math, on the table
Run Your Numbers
Start with the number of appointments. Drop in your show rate, your close rate, and what a new client is worth to you. We can also walk through these numbers on a call.
New clients won
24
from 68 meetings attended
Monthly recurring revenue
$60,000/mo
Annual recurring revenue
$720,000/yr
Ad spend · one-time
−$13,500
Our fee (10%) · first month
−$6,000
Net first-year revenue
$700,500
Monthly recurring revenue = new clients × monthly value per client. Annual recurring revenue = monthly × 12. Our fee is 10% of the first month's recurring revenue only; ad spend (appointments × cost per booked call) is a one-time acquisition cost. Net first-year revenue = annual recurring − ad spend − our fee. The same calculation we run with you on a call — plug in your own figures.
The agency math is broken
Most MSP marketing agencies want you to carry all the risk.
The typical MSP marketing agency charges $5,000 to $15,000 a month on a 12-month contract. That's $60,000 to $180,000 out the door before you know whether it works, with ad spend billed on top. We built the opposite.
The typical agency
- $5K–$15K/mo retainer
- 12-month lock-in
- You fund the ad spend
- You carry the risk
- 11–14 months to ROI
Idarity
- Performance-first, no retainer required
- No 12-month contract
- We front the ad spend
- 90 appointments in 90 days, or you don't pay
- Qualified meetings in weeks
The guarantee
90 qualified appointments in 90 days, or you don't pay.
A qualified appointment is a booked, confirmed meeting with a prospect that fits your ideal-client profile.
Subject to meeting our stipulations below.
What we need from you
Your side of the deal
The 90/90 guarantee holds with these stipulations:
- You have a list of 500 prospects and/or are open to advertising.
- The system runs inside a CRM build we set up for you, whitelabled to your brand.
- Use the scripts, offers, and follow-up cadence we set.
- Let the campaigns run the full 90 days so the follow-up has time to work.
- Give us 30 minutes a week to review and adjust.
Real results
What others are saying.
Isaac exercised tremendous patience and expertise.
Isaac was very knowledgeable and gave me great advice in an easy to follow format.
Isaac agreed to help me on my terms, and answered every question.
Why Idarity
Built by someone who ships software, not someone who found AI last quarter
Isaac spent 20 years building software, including AI cybersecurity tools used by security teams. This is plumbing built by an engineer, tuned to how MSPs actually sell.
Meet the owner
Hi, I'm Isaac
I built Idarity because I was tired building AI software and automations for large corporations. I wanted to build something that has real impact on small businesses and their bottom line.
AI can now fix many workflows but, the solutions that actually save money or impact revanue are harder to find.
So, I started building them for my own business and then I started building them for other businesses.
If you're running an MSP and tired of AI tools that don't earn their keep, I look forward to showing you the way.
Isaac previously built software at:
Questions
What MSP owners ask before they book.
How is this different from a regular MSP marketing agency?
Traditional agencies charge $5K–$15K a month on a 12-month contract, and you carry all the risk. We run on performance. We front the ad spend, book qualified appointments on your calendar, and back it with a 90-in-90 guarantee.
Who is this for?
MSPs, MSSPs, and IT service providers doing roughly $1M to $10M who are tired of depending on referrals and want a predictable pipeline of qualified sales meetings.
What counts as a qualified appointment?
A booked, confirmed meeting with a prospect that fits the ideal-client profile you define. Not a lead, not a form fill. A meeting on your team's calendar.
Do you replace my sales team or my tools?
No. The system runs inside a CRM we set up and whitelabel to your brand, and it hands qualified meetings to your existing closers. Your team still does what only they can do: close.
How fast will I see meetings?
The reactivation campaign can surface conversations in the first couple of weeks. The guarantee is measured over the full 90 days so the follow-up cadence has time to compound.
Want to see your number before you book?
Run the calculator, then grab 15 minutes. We'll show you exactly how many appointments your current list can produce.